Ocean Heroes Outpost | Step 7: Define Your Voice & Work With Media
Try This: Perfect Post Challenge
Social media can take many forms, but its main purpose is to provide a platform for individuals to create and share content with others on the platform. Social media enables you to reach a wide audience of people with minimal output. The keys to effective media.
Find your own voice (know your mission, values, and audience)
Pay attention to details (composition, color, audio quality in videos, lighting etc.)
Build your audience (post consistently, collaborate, and provide quality content)
Now is the time to practice building your perfect post. The post could be for any media platform, and must include:
An image or video: something engaging that will make people stop and view your post. Even on twitter, images go a long way to capture your audience’s attention
Caption: use this space wisely. This caption supports your visual message
Tag(s): connect with others in your community or influential figures who should see your message. Always tag @OceanHeroesHQ
Hashtag(s): this would link your post to other conversations of the same subject. Always include #OceanHeroes
Supporting resources: include a call-to-action (e.g. click this link, try this sustainable hack)
Try This: How to Interview and Not Freak out
Ask each youth to brainstorm their top 3 objectives they wish to communicate to the press.
Pair up the youth and ask them to, within 5 minutes, come up with 2-3 questions for one another as the “interviewer.”
Example questions: what is your favorite ocean activity, what is your favorite thing about the ocean, how did you start caring about the ocean?
Next, start the timer for 1:30 for the first round of interviews, with one student acting as the interviewer and the other as the interviewee. Provide a 30 second break and then start the timer for another 1:30 and have the students swap roles. If possible, request that the interviewer records the interviewees on their cell phones so that the group can review the playback.
After the activity, each pair should present to the group their suggested critiques of their “interviewees” (with camera playback, if possible). You may repeat a second round of interviews if time permits, to allow students the opportunity to apply the feedback.
Youth must be over 13 to participate in social media and should have parent permission if they are under the age of 18. If students do not qualify for a social media account, they can still practice making the post and keep it internal.
Youth who qualify for social media may wish to make a social media account specifically for their campaign. This way they can have a private account for their personal life, and a business account for their campaign work.
Public speaking can be fun. Try adding some games as a warm up to practice public speaking. Here are some examples.
Alright Hero, you've figured out what your campaign and voice are going to be!
Now it's time to do the work, and launch your campaign!