Define Your Success

Assuming you have taken all of the steps up to this point, you should:

  • Know what's going on with single-use plastic in your community
  • Have a clearly defined problem statement
  • Have an idea of what strategy and tools will help you address the problem you have identified.

If you can check those three decision points - GOOD WORK!

The next step is to figure out exactly what you're going to do to address the problem you identified. You're going to DEFINE YOUR SUCCESS in a very real, realistic, and measurable way.



Defining your success means that you have to set a goal.

An ideal goal is SMART - Specific, Measurable, Attainable, Relevant, and Time Based.

See below for a few well-defined goal statements from Ocean Hero Campaigns in the past.

Ex 1. Plastic straws around trashcans in town park - Since the straws found in the park are from all different sources,

GOAL: Develop a petition and get 5,000 signatures from community members by December in order to demonstrate support to town council to ban distribution of single-use plastic straws by restaurants in my town.

Ex 2. School cafeteria distributes plastic straws that go unused - Since the straws are part of the cafeteria business process,

GOAL: Work with my school administration to get straws not automatically added to tray, but available upon request by the end of the school year. Also, straws that are available will be an alternative to plastic.

Ex 3. Customers in local restaurant need to be informed about problems with plastic straws

GOAL: Distribute information about the impacts of single-use plastic straws to get at least 5,000 community members to sign a pledge to not use straws for 30 days by the end of the year. I'll also distribute metal straws to people who, after 30 days, agree to continue requesting "No Straw Please".

In Your Campaign Planner

  • Clearly define the outcome you are trying to achieve
  • Explain how you are going to measure success
Now that you've defined your success, it's time to figure out exactly what your campaign will need.