Campaign Toolkit

Ocean Heroes Campaign Planner

Campaigning 101

A campaign is a series of actions that are meant to achieve a particular result--It's a plan for creating a change you want to see! Strong campaigns share a few common traits:

  • FOCUSED - Effective campaigns have a specific (measurable) outcome as the goal and a plan to achieve that goal. A specific goal is one you can measure your impact on, like getting a policy passed in your city or state, getting a business to switch from single-use plastic alternatives, or having students at your school sign a pledge not to use single-use plastic!
  • STRATEGIC - How you decide to create change should take into account the research you have done, an understanding of the context in which you're working, and a recognition of who you are trying to reach and what their needs are.
  • PATIENT & PERSISTENT - Change can be hard and slow, but it's important to stick with it, learn from mistakes, and adjust accordingly.

Ocean Heroes Campaign Planner

The Ocean Heroes Network has created a campaign planner to help guide the development of your campaign to eliminate single-use plastic items in your community. This planner should ideally be completed by your team or Ocean Heroes Squad who is going to work together to create change for the oceans. When you have finished creating your plan, submit it back through the OH Network section to qualify for support and grants.

  • *If you are under the age of 13, have a parent or guardian enter their email address here instead. We'll send important updates about Ocean Heroes campaigns and Bootcamp to this email address, so by filling this form out you are opting in to receive emails from us.

Ocean Heroes Campaigns - Points & Prizes

When you are finished developing your plan in the Ocean Heroes Campaign Planner, be sure to submit it back here at OHHQ so we can give you helpful feedback, grants, and start rewarding you points for your hard work! You must submit a planner to have your points counted towards booster kits, prizes, and eligibility for bootcamp. You'll even get 100 points just for completing and submitting your planner! Throughout the campaign design process, you'll see other activities you can complete for additional points. Once you start implementing your campaign, you'll be able to earn lots of other points. You can trade in these points for Booster Packs: services like graphic design or social media amplification, mentorship, opportunities for additional training by partner organizations, scholarship funds, and even cash grants.