Strategies for Change

If you have defined the problem you want to address clearly, you probably already have some ideas for how you can address it. There are several different strategies you can use to help solve the problem you've defined. Below are five options for you to pursue:

  • Supply and Demand - Challenging businesses, producers, and consumers to rethink what kind of products they are selling or buying.
  • Behavior Change - Challenging the people around you to rethink how they can stop using single-use plastic in their lives, and how they can work together to spread wider change.
  • Entrepreneurship - Using business know-how to provide a better, more eco-friendly service to consumers.
  • Policy - Demanding change from those in power through petitions, meetings, and raising your voice!
  • Artivism - Using your creativity to illustrate and spread the word about the problem.

We need all of these strategies to happen at the same time to create large-scale change,
so they’re all equally important!

In selecting a strategy, think about how you defined your problem. If the problem is that your soccer team only provides single-use plastic water bottles at games, that could be addressed by either a SUPPLY-DEMAND strategy (If the water bottles are provided by an organization or business, like a concession stand), or BEHAVIOR CHANGE strategy (If the water bottles are purchased and provided by a volunteer, like a parent). If the problem is that your peers just don't think about how many bottles they throw away, you might want to focus on BEHAVIOR CHANGE. If the problem is that all schools in your district only have vending machines for water, you may want to approach your school board about changing district POLICY around SUP in schools. If you have a creative idea for spreading the word to larger audience, consider ARTIVISM to use your creativity for a great cause!

Click the buttons above to discover more about these strategies,
and get tips and toolkits on how to implement them into your campaign!